GRASS RXOOTS
Envisioning a grab and go healthy juice and food company with a strong community involvement, Grass Rxoots founders asked BREAD to help create unique branding. Our goal was to develop a logo, voice and identity that would communicate the nutritionally sound attributes of their offerings with a fun fresh attitude. To this end we produced a brand book that encapsulated the tone and message of the brand. Our goal was to ensure that Grass Rxoots stood apart from the competition both locally and nationally in this fast growing market segment.
Services
- Start Up
- Naming
- Strategy + Positioning
- Graphic Identity
- Product Development
- Interior Design Consulting
- Product Development
KEY FEATURES OF THE PROJECTS
MORE ABOUT BRANDING OR GRAPHICS
Everyone calls the store "Grass Roots," but the Rx speaks to the
involvement of an MD in creating the recipes.
USING SCENARIO OR SPACE (LARGE SCALE)
We named the juices to communicate in a memorable way.
"Five Mile Run" "Lovely Bones" "Natural High"
MOOD BOARD / REFERENCES / SKETCHES
